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Even in the first decade of the 21st century, only a percentage of companies used search advertising.Many found that pay-per-click was too expensive or too complicated for them.With Facebook ads, we have a totally unique opportunity.There are several things about them never before seen together: In other words, Facebook ads are mega-awareness raising, have good targeting, require very little commitment, and are unbelievably affordable.Facebook also has retargeting options like Ad Words does if you want to diversify your owned media beyond email and fans. You can not only get people to join your event for sometimes as low as

Many businesses used the Yellow Pages or radio, but not all.

Here's the one thing I tell people about Facebook ads that usually gets through: If you just spend

Even in the first decade of the 21st century, only a percentage of companies used search advertising.Many found that pay-per-click was too expensive or too complicated for them.With Facebook ads, we have a totally unique opportunity.There are several things about them never before seen together: In other words, Facebook ads are mega-awareness raising, have good targeting, require very little commitment, and are unbelievably affordable.Facebook also has retargeting options like Ad Words does if you want to diversify your owned media beyond email and fans. You can not only get people to join your event for sometimes as low as $0.15 each, you can also reach the friends of the people who've already said they're going.

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Even in the first decade of the 21st century, only a percentage of companies used search advertising.

Many found that pay-per-click was too expensive or too complicated for them.

per day on Facebook ads, you will get in front of 4,000 people that wouldn't have seen you otherwise.

If you are doing that and your competitors aren't, you win the awareness game in your niche.

You can't sell to someone who doesn't know you exist, and you can't sell a product or service the consumer has never heard of. It can harvest the low-hanging fruit and look good in terms of attribution, but it can't raise awareness affordably.

.15 each, you can also reach the friends of the people who've already said they're going.

If you can't spare a month, you shouldn't be in business. There are people in SEO and PR who look down on ads.

Facebook vs Youtube: Which Side of the Video Battle Should You Join?

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If you can't spare a month, you shouldn't be in business. There are people in SEO and PR who look down on ads.Facebook vs Youtube: Which Side of the Video Battle Should You Join?

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